Levi Strauss - 1216 Words

Levi Strauss at Home and Abroad As one attempts to assess the business ethics of Levi Strauss and Nike in this writing assignment, we are again compelled to revisit the critical distinction of conduct that is legal, yet still unethical. In both instances, Levi Strauss and Nike behaved with the parameters of legal conduct, yet few would argue that profiting from exploitive work conditions is an ethical behavior of any socially responsible organization (broad view social responsibility). Obviously, it’s very tempting to just condense this argument to the point of â€Å"bad companies boosting profits from lower labor costs via exploiting foreign workers in sweatshops†. I am going to take a much broader approach here in my assessment, as†¦show more content†¦The end result of this ruling is that corporations that profit greatly from outsourced labor are now able to pay for the elections of our Congressmen – and gee, wonder how this economic â€Å"favor† will be repaid when attempts to rein in outsourcing come up in Congress? Let’s move on to our two protagonists in this debate: Levi Strauss and Nike. Now that we’ve got the backdrop well in hand, and a reasonable person would agree that a massive systemic failure in the U.S. has allowed and promoted unchecked outsourcing of jobs, it’s time to discuss these two corporate giants and their respective behaviors here. Do these two corporations have a responsibility to monitor the conduct of the companies they do business with--in particular, their contractors and suppliers? As a personal believer in the broader view of corporate social responsibility, I believe that they do. Notwithstanding the fact that all of this outsourcing is legal, and despite the mitigating factors that I’ve argued above that do alleviate these two companies of all of the blame – I still believe that they need to take the higher moral ground. Levi Strauss overall has conducted itself with far greater corporate social responsibility than Nike has, in my judgment. Strauss for many years withdrew from China due to their notoriety as a non-democratic country with abusive labor conditions.Show MoreRelatedLevi s Strauss And Co Essay926 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Levi’s Strauss Co Two years after his father’s passing, Levi Strauss immigrated from Buttenheim, Bavaria   to New York with his sisters in 1848. His two older brothers owned a dry goods business called â€Å"J. Strauss Brother Co† located in New York City. After becoming more familiar with the trade and how the business worked, he traveled to California after word got out about the gold rush in 1853. Levi wanted to keep up with the demand, so where there were people looking for their fortuneRead MoreExecutive Summary : Levis Strauss 4444 Words   |  18 PagesUnit Codeï ¼Å¡BSBFIM601A Unit Nameï ¼Å¡ Manage Organizational Change Student Nameï ¼Å¡Chan Chung Wai Student IDï ¼Å¡TEDI2849 EXECUTIVE SUMMARY: Levis Strauss has been one of the world’s most successful brands in the fashion industry but is now subject to a falling market share and is no longer meeting the demands of its external environment. Levis leadership is ineffective and the approach taken to resolve its problems is futile, capital intensive and does not produce any results. The organizationRead MoreLevi Strauss Case Study1900 Words   |  8 PagesIntroduction: This paper deals with the marketing strategies for the Levis Strauss brands to become the top brand in the world in various kinds of jeans and other apparels. Levis Strauss is having the 75% share in the GWG but allowed them to maintain in their own way. The GWG was also the first to produce pre-washed jeans and had a good position in the market. GWG and Levis Strauss Canada were concentrated on the high class people and not much concentrated on the retail market with this oneRead MoreLevi Strauss And The Black Jeans991 Words   |  4 Pages The origins of denim come from a man named Levi Strauss, who saw a need for type of pants that would last longer. The jeans would mostly be used for laborers during the Gold Rush in the late 1800s. So, on May 20, 1873, Levi Strauss and his financial partner Jacob Davis created the blue jeans (Our Story). His brand, Levi Strauss and Co., also known as simply Levi’s has become one of the most well-known denim brands in America. Little did Levi Strauss know, but he would be the catalyst for one theRead MoreSwot Analysis Of Levi Strauss S1666 Words   |  7 Pagesparticular, Americans love Levi Strauss, also known as Levi’s, it is a company known worldwide that is privately held and mainly produces denim jeans. Furthermore, Lewis is the largest manufacturing company of jeans production in the world due to its superb quality, the founding father of Levi’s, Levi Strauss also co-founded and patented Jeans in 1873. Levi’s is a vertically integrated company whic h means it owns or has owned factories at all levels of production, the production of Levis is spread around theRead More The History of Levi Strauss Co. Essay1849 Words   |  8 PagesThe History of Levi Strauss Co. Idly standing on a busy street corner, one cannot help but observe a plethora of denim whiz by. Entrepreneur Levi Strauss is the man responsible for creating the booming market and generating a trend in clothing that has swept the nation for nearly 150 years. Through a steady commitment of quality and reliable service, Levi Strauss Company became one of the most successful business ventures to come out of the 19th century. However, history for this companyRead MoreEssay about A case study on Levis Strauss.981 Words   |  4 Pagesstudy on Levis Strauss. Introduction Levis Strauss has been the market leader of blue denim Jeans since 1853, but of late the sales have started to plummet it has lost a huge amount of its share in the market. This has lead to closures of stores throughout America and layoff staff in this report I will look at the following questions 1. What is Levis Strauss environmental domain? 2. What factors in its environment are giving rise to opportunities and threats for Levis Strauss? 3Read MoreThe Levi Strauss Brand s Core Values1467 Words   |  6 Pages1. List the Levi Strauss brand’s core values. †¢ Creativity and hard work. †¢ Innovation. †¢ Sustainability. †¢ Progressive practices in the company’s production process. †¢ Value all work within the company. 2. List Levi Strauss brand associations/sources of brand equity. †¢ The company’s brand associations are the blue jeans that it innovated. †¢ Community volunteering. †¢ Competition in the market for fitting jeans wear. †¢ Demand for up to date clothes. †¢ Advertisement †¢ Product placement †¢ Brand awarenessRead MoreResearch Report On Levi Strauss Co. Jeans1624 Words   |  7 PagesIntroduction The purpose of this account planning report is to conduct and analyse consumer research data regarding Levi Strauss Co. jeans and their need to focus on the Australian male youth market. Levi Strauss Co. has lost their competitive edge throughout the years and is looking to re-establish their brand and entice new consumers to purchase their products. Throughout this report I will develop a consumer insight to the campaign, draft a set of communication objectives and offer other recommendationsRead MoreLevi Strauss Co : Global Sourcing1404 Words   |  6 PagesLevi Strauss Co.: Global Sourcing As several brand names of businesses continue to grow in the United States, most companies continue to search of different ways to maximize their profits. One of the most common ideas businesses have is to harness the potential of global sourcing. Global sourcing has been one of the many keys for owners to expand the territory of their companies. Besides the fact of low cost, owners want to expand their products line in other countries for many beneficial reasons